IMAGE MANAGEMENT
Digital Signage for Direct Communication with Your Customers
The physical store is re-emerging as a high-intent touchpoint, a space where the consumer is already in decision mode, seeking experience and confirmation. Digital signage is the tool that capitalizes on this moment with direct, visual communication that influences the purchase decision.
Professional LCD screens, branded and OEM, installed at entrances, walls, columns, and storefronts, depending on the store, and in various sizes:
- LED Screens
- Curved Outdoor LED Screen
- Transparent LED Screens
- Stretched LED Screens
- Touch Screens
- Smart Light Box Screens
- Square LCD Displays
- Video Walls
End-to-end knowledge and experience No matter how complex a signage network may seem, we have the knowledge and experience to develop, manage, and maintain it, from a single screen to 40 devices per store.
Cost-effective. It eliminates printing, shipping, and installation costs. The same content plays on screens from 32" to 100", paying for itself quickly with immediate results in sales.
Instant, with no delay. You can change prices, products, and offers on a daily or hourly basis, easily and at no cost, from anywhere, in real time.
What the Research Says
Research shows that displaying a product on a screen is more effective than discounting the product. Ogilvy's research shows that 29% of Americans make impulse purchases from product categories they hadn't planned on before entering the store. Of these, 24% were influenced by images away from the aisle, 18% by in-store displays, and only 17% by promotional discounts
Also, 39% choose a specific brand while inside the store: 31% due to product displays and 28% due to special discounts, compared to just 27% from other promotional activities.
In any case, more than 2/3 of consumers said they bought something on impulse because they saw it promoted on a screen, and fewer than 1/3 did so because of pric
Jack Neff, Published on November 24, 2008.
LCD Screens, LED Screens and Video Walls
Products and services can be advertised on screens, highlighting their features and recommended uses. We can also communicate product attributes, such as design and style elements, content and properties, and of course pricing and offers.
Screens are placed on shelves, at checkout counters, freestanding within the space, and in storefronts (informing passersby about offers and new arrivals). They can be floor-mounted on suitable stands, or ceiling-hung.
In the food market specifically, the screen is the most powerful differentiation tool, in a market with an overabundance of products that is relatively saturated.
Revenue Growth
- Showcasing new items and products we want to promote
- Increasing average spend per visit with targeted suggestions
- Creating suggested combinations and bundle pricing
- Live product presentation with image, price, and video
Flexibility & Control
- Changing content throughout the day at no cost
- Weekly and monthly campaigns with instant activation
- Daily suggestions from items with high stock
- Showcasing seasonal items and special sections that deserve attention
Image & Experience
- A modern and impressive experience for every visitor
- Reinforcing corporate identity and brand values
- Added value to the brand and to the in-store visit
- Rewarding repeat visits with targeted offers and loyalty programs
Quick Service Restaurants
Given that in these stores (quick service restaurants, where the time spent standing at the order counter is very short), consumers decide on the product they will choose inside the store rather than beforehand. There is no doubt that most of our choices in such stores are impulse choices. This simply means that customers are receptive to our messages and suggestions, and that we can significantly influence their consumer behavior.
Furthermore, with appropriately placed screens, we can display our price lists and update them at any time, while simultaneously using the screen (in whole or in part) for whatever else we wish.
In retail, businesses use digital signage to:
- Save time and money by replacing printed materials with electronic ones
- Showcase different items based on the specific characteristics of the customers present in the store at each hour of the day.
- Showcase products that don't sell easily or have higher profitability
- Direct and attract customers to specific points in the store that we have chosen
- Train staff during the hours when the store is closed.
- Leverage social media to encourage the use of coupons and other loyalty reward strategies.
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LET'S TALK ABOUT YOUR BUSINESS NEEDS
Digital Signage, Commercial Audio, Electronic Shelf Labels & Anti-Theft Systems. Solutions for every professional space.
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