Video Management
Digital Signage, is offering a versatile tool to the retailers and to HoRECA businesses, a quickly accessible platform, that offers immediate updates to audio and video messages, allowing companies’ marketing and merchandizing departments to adjust very quickly, focus to profit making or over stocked products and respond to the ever growing marketing needs of the modern enterprize.
In particular, the use of digital monitors instead of printed meterial, produces tangible results, since their use is:
Cost effective: Changes in content, printing, transport, on site installation of the material, cost far less with digital signage. Using digital systems such as D.I.S.Play, eliminates all costs mentioned above.
Direct: no time delay for implementing your marketing campaign. You can modify your message at any time, its price, quantity, promotional offers, etc. easily, at no time. This way, you can handle stock levels, expiration dates any countless offers, in a daily or even hourly basis. It’s fast, its easy and for free!
Integrating to our message: items and merchandize from various sections, we can encourage cross-buying, we boost expenditure per visit substantially.
Really, nowadays, there is no retail store without a digital signage system. On a digital screnn (monitor or TV) we can produce a still image that can change at any time and follow a comprehensive loop, HD 1080p video, or even sync some or all our screens with the same signal and create an impressive video wall.
OgilvyAction’s research, indicates that 29% of U.S. shoppers impulsively buy from categories they didn’t plan to when they entered the store. Of that group, 24% said they were influenced by secondary displays (away from the product’s usual aisle), 18% by in-store demonstrations, and only 17% by price promotion. The study also found 39% of U.S. shoppers have a category in mind but pick their brand in store, and of those, 31% were influenced by in-store demonstrations — more than the 28% by price promotion and the 27% influenced by some other form of consumer promotion. In each case, however, more than twice as many consumers said they bought impulsively because of display or some other form of promotion as said they did so because of price. Jack Neff. Published on November 24, 2008.
Digital Screens
On digital screens we can advertise goods and services, in order to stress their attributes and characteristics, their use and utility, we can communicate the style and design of the product, its content and its use and of course the price and special offers.
Monitors can be placed on shelves, cashiers, front windows, freely in the store space, on the floor of hanging from the ceiling, horizontally of vertically.
Especially in the food industry, digital screens are the most important differentiating tool, since it is a highly saturated, over-supplied market.
On Digital screens, we can upload our catalogs, which can be updated at any time.
In retail, digital signage is used for:
- Saving money, by switching from printed to digital media
- Show different items according to the clientele of every hour of the day.
- Promote merchandize that’s harder to sell
- Direct customers to different areas of the shop
- Training personnel during the hours the shops are closed
- Run loyalty campaigns and other promotional strategies.
Do you have questions about our services?
Do you have questions about our services?
Do not hesitate to contact us for any clarification you might need.
Digital Signage for QSRs
Quick Service Restaurants
Having in mind that in this kind of restaurants, customers spend limited time in front of the ordering table, it is very important to direct demand to the menus we prefer. This is greatly assisted by the fact that, customers are making their menu decisions, after and not before entering our restaurant. There is no doubt that our decisions in such restaurants are mainly impulsive and as result, easily influenced by suggestions, promotions and menu deals.
Our system can turn your menus into a live presentation that can be adjusted and altered at any time of the day. Your price list can also be presented in such a manner, with animation and real video of the food preparation.
The advantages of our live catalogs for your Quick Service Restaurant are the following:
- Customers watch live, delicious and tempting our plates and suggestions. Suddenly, a dull price list, turns into an animated, interesting presentation. We can even show a small video of each food’s preparation, next to its place on the catalog.
- We can promote our new menu or menu of the day.
- With the appropriate strategy, we can increase the average expenditure.
- We can program our catalogs to suit to the various time zones of the day and stress to breakfast in the morning and drinks at night, for example.
- We can easily, on a daily basis if needed, implement promotional strategies and incentives and of course create special bundles. This can substantially increase sales. Burger King for example, increased sales for some products, up to 63%!.
- Δημιουργούμε και επικοινωνούμε με ευκολία, προτάσεις ημέρας, από είδη που έχουμε μεγάλο στοκ.
- Run weekly campaigns for some product lines, like “juice week” or “cheesy week”, but also veggie week, or healthy week. This will attract and maintain our customers interest and repeated visits to our restaurant.
- We can stress our customers attention to other parts of our catalog, previously not very noticeable, like sweets, coffee, wine bar etc.
- We emphasize on our brand and branding strategy.
- Our restaurant looks far more bright and modern, upgrading the customers’ experience and satisfaction.
Our company will also make the photo and video shooting of your products will create you live catalogs in our in-house post production center. You will then have your own templates, from which you will be able to make any changes very easily or you can always order those to us!
Using this system, you will gain greatly, because:
You will have centralized control of the restaurants
Improve company congruity and consistency
Improve company efficiency
Achieve fast ROI
Upgrade store environment, adding value to the appropriate music
Music Management
In modern businesses, creating a strong corporate profile and stimulating clients attention to the elements of differentiation of our business, are the cornerstone of success, brand loyalty and sales growth.
LED screens - Commercial Audio
The communication of your messages, through impressive LED screens, in your physical store, stimulates your customer experience, emphasizes the characteristics of your brand and communicates your offers to passers-by.